CMA Not for Profit Hub

Not-For-Profit Council Perspectives

Innovation for NFPs

Cracking the Innovation Code

NFP Podcast

Robert Barnard, CEO of Decode (an organization dedicated to helping companies better engage with Gen Y), outlines the benefits of offering millennials a seat at your strategic planning table. Includes examples of how NFPs are changing their media mix to better communicate with this segment.


Perspectives

Read the latest white papers, reports and insights for marketers, curated from CMA's Councils, industry leaders and trusted sources.

Network at Events

Protecting Your Brand in the Digital Marketplace

June 1 | Toronto

Executive Breakfast, ensuring compliance with the Competition Act

CMA Awards Call for Entries

Early-bird: June 16

Canada’s #1 Marketing Awards

Get On Stage

CMA’s open Call For Speakers

 

Not-for-Profit Council

Not-For-Profit Council

The Not-for-Profit Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy, and engagement with other marketing professionals.

Join this Council

Council participation is for CMA members only. Persons wishing to join a Council must have a minimum of 5-8 years marketing management experience.

Connect with Members

Member Directory

View detailed contact information for all of the CMA Member organizations.

Referral Program

Get free access to CMA products and services by introducing key decision-makers to the CMA Membership Team.

Join CMA

CMA can help you grow your business, represent your industry and increase your team’s marketing knowledge.

Get Involved

Networking

Connect, learn and grow with Canada’s leading marketing association connector and educator.

Sponsorship Opportunities

Showcase, activate and connect with Canada’s Top Marketers

Call for Judges

Become a judge and help award the best in Canadian marketing!

 

Online Courses

Upgrade Your Teams’ Skills

Learn from Canada’s leading marketing association leader

Digital Marketing Online Course

Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions.

Digital Marketing Strategy Online Course

This course will walk you through the essential elements of building a digital marketing strategy plan, from understanding and serving your ideal customers and setting digital marketing objectives, to content strategy and modern marketing management models.

Direct Response Marketing Online Course

Apply direct marketing strategies to digital, print and social, including how to set measurable objectives to prove success.

Integrated Branding Online Course

Learn how to design and implement both strategic and tactical integrated branding programs that will increase the value of your organization's brand and business.

Marketing Math Online Course

Examine the basic formulas and special arithmetic used in marketing-driven companies. You will learn how to calculate key business metrics to optimize costs and deliver profits.

 

In-House Training

Customized Solutions

CMA offers dynamic in-house training designed to specifically address your company’s NFP objectives.

Take advantage of the Canadian Marketing Association's proven expertise in delivering educational programs to help meet your organization's NFP objectives.

Topics of interest:

  • Presentation Skills
  • CASL

Seminars

By Marketers For Marketers

Interactive learning session, case study examples and invaluable take-home reference material.

A Marketer’s Guide to Segmentation

Jun 2 | Toronto

Learn how and why segmentation is a ‘must’ in today’s marketing landscape.

Direct Response Gone Digital

Jun 15 | Toronto

Explore the power of omni-channel, easy to track conversion measurement in the world of digital, direct-response marketing.

Developing the Marketing Plan

Aug 9 | Toronto

Learn and practice the essentials of what goes into a successful marketing plan, as well as how to approach the challenge of preparing and sharing it.

Intermediate Presentation Skills

Aug 16 | Toronto

Learn the key elements of a good presentation.

Customer Experience

Sept 12 | Toronto

Learn the key touch-points that contribute to building a consistent customer experience.

The Power Writing Workshop

Sept 21 | Toronto

Learn tips & techniques that will give your professional writing an added punch.

The Content Marketing Bootcamp

Oct 4 | Toronto

Learn how to effectively use content to better position your brand in the marketplace.

User Experience 101

Oct 18 | Toronto

Learn best practices and approaches for designing customer-centric digital experiences.

Practical Analytics for Marketers

Nov 2 | Toronto

Explore how advanced analytics are influencing the evolution of marketing and learn how to capitalize on this opportunity.

Project Management for Marketers

Dec 6 | Toronto

Prepare yourself for the marketing project management challenge.  

Seminar Speaking Opportunities

Looking for innovative topics and speakers who provide actionable insights for participants.

 

Advocacy Resources

CASL

The document provides members with an overview of the law's requirements, key elements, special cases, practical considerations and a list of key resources.

Code of Ethics and Standards of Practice

CMA's Code of Ethics and Standards of Practice is the foundation of the marketing community's self-regulation.

Guides & Mini Guides

A series of guides and fact sheets have been created to assist member organizations to better understand their important obligations under the Code.

Privacy

This document contains information on implementing the federal government's Personal Information Protection and Electronic Documents Act (PIPEDA).

Accessibility & AODA

This act lays the framework for the development of province-wide mandatory standards on accessibility in five key areas of daily life.

AdChoices

Your AdChoices Program: Driving Consumer Trust in Online Interest-Based Advertising.

Marketing to Children

Recent breach reminds us to be careful about children's information.