CMA Insights Hub

Customer Insights & Analytics Council Perspectives

Top 5 reasons to support the 2016 Canadian Census

Learn the most important reasons why businesses, consumers and marketers need the Canadian census.


Read the latest white papers, reports and insights for marketers, curated from CMA's Councils, industry leaders and trusted sources.

Network at Events

Protecting Your Digital Brand

June 1 | Toronto

Executive Breakfast, ensuring compliance with the Competition Act

CMA Awards Call for Entries

Early-bird: June 16

Canada’s #1 Marketing Awards

Get On Stage

CMA’s open Call For Speakers


Customer Insights & Analytics Council

Customer Insights & Analytics

The Customer Insights and Analytics Council strives to be the foremost source of knowledge and advocate for leveraging data and analytics to generate customer insights to continuously inform and improve business decisions.

Join this Council

Council participation is for CMA members only. Persons wishing to join a Council must have a minimum of 5-8 years marketing management experience.

Online Courses

Marketing Math Online Course

Examine the basic formulas and special arithmetic used in marketing-driven companies. You will learn how to calculate key business metrics to optimize costs and deliver profits.

Certified Marketing Specialist™ Designation

Your team can earn their designation from Canada’s leading marketing association educator.


In-House Training

Customized Solutions

CMA offers dynamic in-house training designed to specifically address your company’s objectives.

Take advantage of the Canadian Marketing Association's proven expertise in delivering educational programs to help meet your organization's analytical objectives.

Topics of interest:

  • Project Management for Marketers
  • Marketing Measurement


By Marketers For Marketers

Interactive learning session, case study examples and invaluable take-home reference material.

A Marketer’s Guide to Segmentation

Jun 2 | Toronto

Learn how and why segmentation is a ‘must’ in today’s marketing landscape.

Direct Response Gone Digital

Jun 15 | Toronto

Explore the power of omni-channel, easy to track conversion measurement in the world of digital, direct-response marketing.

Developing the Marketing Plan

Aug 9 | Toronto

Learn and practice the essentials of what goes into a successful marketing plan, as well as how to approach the challenge of preparing and sharing it.

Intermediate Presentation Skills

Aug 16 | Toronto

Learn the key elements of a good presentation.

Customer Experience

Sept 12 | Toronto

Learn the key touch-points that contribute to building a consistent customer experience.

The Content Marketing Bootcamp

Oct 4 | Toronto

Learn how to effectively use content to better position your brand in the marketplace.

User Experience 101

Oct 18 | Toronto

Learn best practices and approaches for designing customer-centric digital experiences.

Practical Analytics for Marketers

Nov 2 | Toronto

Explore how advanced analytics are influencing the evolution of marketing and learn how to capitalize on this opportunity.

Project Management for Marketers

Dec 6 | Toronto

Prepare yourself for the marketing project management challenge.  

Seminar Speaking Opportunities

Looking for innovative topics and speakers who provide actionable insights for participants.


Connect with Members

Member Directory

View detailed contact information for all of the CMA Member organizations.

Referral Program

Get free access to CMA products and services by introducing key decision-makers to the CMA Membership Team.

Join CMA

CMA can help you grow your business, represent your industry and increase your team’s marketing knowledge.

Get Involved


Connect, learn and grow with Canada’s leading marketing association connector and educator.

Sponsorship Opportunities

Showcase, activate and connect with Canada’s Top Marketers

Call for Judges

Become a judge and help award the best in Canadian marketing!


Advocacy Resources


The document provides members with an overview of the law's requirements, key elements, special cases, practical considerations and a list of key resources.

Marketing to Children

Recent breach reminds us to be careful about children's information.


Your AdChoices Program: Driving Consumer Trust in Online Interest-Based Advertising.

Guides & Mini Guides

A series of guides and fact sheets have been created to assist member organizations to better understand their important obligations under the Code.


This document contains information on implementing the federal government's Personal Information Protection and Electronic Documents Act (PIPEDA).

Code of Ethics and Standards of Practice

CMA's Code of Ethics and Standards of Practice is the foundation of the marketing community's self-regulation.

Accessibility & AODA

This act lays the framework for the development of province-wide mandatory standards on accessibility in five key areas of daily life.

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