B2B Hub

XNetwork at Events

Protecting Your Digital Brand

June 1 | Toronto

Executive Breakfast, ensuring compliance with the Competition Act

CMA Awards Call for Entries

Early-bird: June 16

Canada’s #1 Marketing Awards

Get On Stage

CMA’s open Call For Speakers

 

Connect with Members

Member Directory

View detailed contact information for all of the CMA Member organizations.

Referral Program

Get free access to CMA products and services by introducing key decision-makers to the CMA Membership Team.

Join CMA

CMA can help you grow your business, represent your industry and increase your team’s marketing knowledge.

B2B Council Perspectives

10 B2B Content Marketing Hacks

Learn how to develop and execute your content marketing plan.

Perspectives

Read the latest white papers, reports and insights for marketers, curated from CMA's Councils, industry leaders and trusted sources.

Get Involved

Sponsorship Opportunities

Showcase, activate and connect with Canada’s Top Marketers

Networking

Connect, learn and grow with Canada’s leading marketing association connector and educator.

Call for Judges

Become a judge and help award the best in Canadian marketing!

 

B2B Council

B2B Council

The B2B Council serves as the "steering committee" that develops and facilitates a strong value proposition for business-to-business members.

Join this Council

Council participation is for CMA members only. Persons wishing to join a Council must have a minimum of 5-8 years marketing management experience.

In-House Training

Customized Solutions

CMA offers dynamic in-house training designed to specifically address your company’s B2B objectives.

Take advantage of the Canadian Marketing Association's proven expertise in delivering educational programs to help meet your organization's objectives.

Topics of interest:

  • Presentation Skills
  • Direct Marketing
  • Developing the Marketing Plan
  • Digital Training Day
  • Project Management for Marketers
  • Integrated Branding & Strategic Promotions
  • Marketing Measurement
  • CASL

Online Courses

Take your Career to the Next Level

Learn from Canada’s leading marketing association leader

Digital Marketing Online Course

Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions.

Digital Marketing Strategy Online Course

This course will walk you through the essential elements of building a digital marketing strategy plan, from understanding and serving your ideal customers and setting digital marketing objectives, to content strategy and modern marketing management models.

Direct Response Marketing Online Course

Apply direct marketing strategies to digital, print and social, including how to set measurable objectives to prove success.

Integrated Branding Online Course

Learn how to design and implement both strategic and tactical integrated branding programs that will increase the value of your organization's brand and business.

Marketing Math Online Course

Examine the basic formulas and special arithmetic used in marketing-driven companies. You will learn how to calculate key business metrics to optimize costs and deliver profits.

 

Seminars

By Marketers For Marketers

Interactive learning session, case study examples and invaluable take-home reference material.

A Marketer’s Guide to Segmentation

Jun 2 | Toronto

Learn how and why segmentation is a ‘must’ in today’s marketing landscape.

Negotiation Skills for Win-Win Solutions

Jun 8 | Toronto

Learn different negotiation skills to work more productively with various levels of management, colleagues and suppliers.

Intermediate Presentation Skills

Aug 16 | Toronto

Learn the key elements of a good presentation.

The Power Writing Workshop

Sept 21 | Toronto

Learn tips & techniques that will give your professional writing an added punch.

The Content Marketing Bootcamp

Oct 4 | Toronto

Learn how to effectively use content to better position your brand in the marketplace.

Practical Analytics for Marketers

Nov 2 | Toronto

Explore how advanced analytics are influencing the evolution of marketing and learn how to capitalize on this opportunity.

Project Management for Marketers

Dec 6 | Toronto

Prepare yourself for the marketing project management challenge.  

Seminar Speaking Opportunities

Looking for innovative topics and speakers who provide actionable insights for participants.

 


Advocacy Resources

Guides & Mini Guides

A series of guides and fact sheets have been created to assist member organizations to better understand their important obligations under the Code.

Code of Ethics and Standards of Practice

CMA's Code of Ethics and Standards of Practice is the foundation of the marketing community's self-regulation.

Privacy

This document contains information on implementing the federal government's Personal Information Protection and Electronic Documents Act (PIPEDA).

CASL

The document provides members with an overview of the law's requirements, key elements, special cases, practical considerations and a list of key resources.

AdChoices

Your AdChoices Program: Driving Consumer Trust in Online Interest-Based Advertising.

Accessibility & AODA

This act lays the framework for the development of province-wide mandatory standards on accessibility in five key areas of daily life.

Marketing to Children

Recent breach reminds us to be careful about children's information.