Today's trends are shaping the retail landscape of tomorrow. The virtual world is colliding with the physical world, so integration is key. The competition for mindshare is staggering, so clarity is king. And the consumer is becoming more skeptical, so being authentic is critical. All of this means that getting impactful marketing messages to resonate in the hearts and minds of consumers and shoppers is becoming increasingly difficult.
Yet as retail changes, one thing remains constant: the shopping experience - whether physical or virtual - remains the fullest expression of the brand. So getting the right message, delivered in the right way, in the right place, to the right audience, is more important than ever. Because at the end of the day, it's about engaging the target market...on their terms.
The CMA Retail Leadership Committee is a group of industry thought leaders who are passionate about their trade and committed to supporting the unique needs of Retail Marketers. Through a wide range of networking events and interactive forums, this Committee will benefit all levels of retail marketers from every kind of physical and virtual retailer, big or small.
To inspire Canadian Retail Marketers to share and grow their expertise, support their career development and ultimately help them deliver enhanced value to the companies they serve.