Calendar

Offered throughout the year in half-day, one-day, two-day plus online formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material.

Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation.

A Marketer’s Guide to Segmentation

June 2, 2016 | Toronto

Learn how and why segmentation is a ‘must’ in today’s marketing landscape.

Negotiation Skills for Win-Win Solutions

June 8, 2016 | Toronto

Using a mix of theory and practice cases, you’ll learn different negotiation skills allowing you to work more productively with various levels of management, colleagues, and suppliers.

Direct Response Gone Digital

June 15, 2016 | Toronto

Explore the power of omni-channel, easy to track conversion measurement in the world of digital, direct-response marketing

Developing the Marketing Plan

August 9, 2016 | Toronto

Learn and practice the essentials of what goes into a successful marketing plan, as well as how to approach the challenge of preparing and sharing it.

Overview

The Marketing Plan is the most important document in guiding the marketing team to achieve the business goals of an organization. The marketing planning process is critical to the success of the entire marketing team. Developing a successful plan is both an art and a science, involving the knowledge of what goes into a plan, how to craft it, and utilizing strong management and collaboration skills to effectively communicate and execute it.

This one-day interactive seminar is ideal for emergent marketing managers — those who are moving up in their organization to a position which requires more strategic thinking and leading a team to implementation. It’s also ideal for those who need a refresher, as they move into the intense marketing planning period of their calendar.

In this seminar you will learn and practice the essentials of what goes into a successful marketing plan and how to approach the challenge of preparing it and sharing it with your team and the organization.

Topics Include:

  • Overview of the contents and elements of a marketing plan
  • Steps involved in developing the plan
  • Key components of an effective plan
  • Review tools and resources available for marketing planning
  • How to summarize the situation analysis and understand the target market and segments
  • Approaches to formulate budget allocation and build the marketing forecast
  • How to establish the evaluation framework and conditions in order to measure success.

All of the above topics are complimented with examples and exercises for participants to practice approaches and tools.

You Will Learn

You Will Learn How To:

  • Distinguish between different kinds of plans
  • Prepare for the marketing planning process
  • Do a proper SWOT analysis
  • Analyze the competition
  • Develop marketing objectives and strategies
  • Project-manage the planning process

You Will Benefit From:

  • Knowledge on how to lead your team to effective development and sell-in of the marketing plan
  • Understanding the differences between objectives, strategies and tactics
  • Understanding how the different functional elements of a plan work together
  • Knowing how to use the plan as a living document to assess progress and adjust as required
  • Knowing how to communicate your plan and gain alignment within your organization

Who Should Attend

  • Marketing managers and brand managers
  • Agency account managers and supervisors
  • Marketing communications specialists
  • Mid-level managers

Facilitator

Richard Toker
Principal
Rich Content Marketing Communications

Richard Toker is a solutions focused marketing consultant, educator and facilitator. Since launching Rich Content in 2008 he has worked on a diverse range of client projects from direct and digital communications for major restaurant chains, to the development of a customer lifecycle eCRM program for a major global PC manufacturer, marketing planning for a major financial institution, and web site strategy and development for a Toronto non-profit organization.

Prior to starting Rich Content, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that,Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

As a consultant he brings insight in consumer and B2B marketing from experience on brands such as American Express, HP, IBM, HSBC, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery and Scotiabank.

As an educator Richard has been a member of the CMA Education Committee (currently Chair), author and instructor of the Direct Marketing Certificate program since 2003, and has taught in the CAAP program at the Institute of Communication Agencies for more than 15 years, and at the York University Executive Development Program. He also has spoken at CMA events and has been a judge at the CMA awards – one or two of which he has won over the years.

www.richcontent.ca
@richtoker

Dates / Pricing

Date: August 9, 2016

Time: 9:00 a.m. – 4:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $645 | Regular: $845
CMA Member, Team*: $595 | Regular, Team*: $795

*Three or more registrations must be received at the same time.

Intermediate Presentation Skills

August 16, 2016 | Toronto

The ability to deliver an effective presentation is more than a simple skill. Learn the key elements of a good presentation.

Overview

The ability to deliver an effective presentation is more than a simple skill. Indeed, it is a life skill. The ability to connect with, communicate to and convince people is invaluable and will be an asset to your organization and to your career. This workshop is intended to help you make more effective presentations – specifically from a delivery perspective. We will be focussing on some tried and tested methods to help you develop a few new skills and hone some existing ones. The workshop will be a learn-by-doing session with a heavy emphasis on your participation both making a presentation and perhaps most important, giving/receiving feedback to other participants.

*Please note that registration for this seminar will close on August 2nd*

You Will Learn

During this workshop you will learn the key elements of good presentation skills including:

  • The need to understand the audience and adapt your presentation accordingly;
  • Understanding the difference between a presentation and a speech;
  • The importance of eye contact, gestures, stance and movement;
  • The need for a certain pace, volume, tone - modulation;
  • Making the most of visual aids;
  • The need for the story teller and the story to be in synch.

From a big picture perspective, you will develop an appreciation that communication is much more about how you say it and who is saying it than what is being said.

You Will Benefit From:

  • Having the opportunity to see others succeed, fall into traps and get out of them and offer your feedback;
  • Potentially being filmed as you present, and in doing so, seeing yourself as an audience would see you;
  • Developing an appreciation for the lost art of rehearsal and why it is so important;
  • Gaining a good sense of what you do well and what you need to work on in order to improve your presentation skills.

You will smile, laugh, grin and sweat!

Who Should Attend

Participants are welcome from a variety of backgrounds including (but not limited to) Marketing, Strategy, Sales or Research roles. Participants must have some presentation experience, as this session is not designed for individuals who do not make presentations. This session is targeted to those who do make presentations and in some cases have been doing so for quite some time.

*Please note that there will be some pre-work that will be required prior to the seminar*

Facilitator

Steve Levy
CEO, Ipsos

Throughout my career, starting at Xerox (in Sales) I have been making presentations and speeches as part of every role I have had. Every year I present to both small and large audiences almost every week. For the past twenty years, I have also been teaching presentation skills in the form of a one day workshop. I’ve run over two hundred such sessions in 15 countries around the world for clients, for associations and for Ipsos where I have been the Canadian COO for the past 12 years.

While it is a distraction from my day job of running a $100M+ business with over 250 employees, it is a welcome distraction because even after twenty years it is ALWAYS fun. It is fun to interact with younger people to see what they are doing, what they find challenging and to help them in an area where most people still struggle – public speaking.

Dates / Pricing

Date: August 16, 2016

Time: 9:00 a.m. – 4:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

*Please note that registration for this seminar will close on August 2nd*

Rates:
CMA Member: $745 | Regular: $945
CMA Member, Team*: $695 | Regular, Team*: $895

*When registering for the team rate, three or more registrations must be received at the same time*

A Brand Marketer's Guide to Programmatic

August 24, 2016 | Toronto

Learn how programmatic can help brands reach the right consumer at the right time.

Overview

Programmatic buying is no longer just for direct response campaigns. It's for brand campaigns, too. It's helping brands realize the ultimate promise of advertising in the digital age: to efficiently and effectively run highly relevant, creative, responsive and measurable campaigns, at scale.

Brands are getting started with programmatic buying by investing in data and technology, while also empowering their teams to leverage these investments. To make the most of programmatic buying, read about, test and operationalize the five key steps for programmatic success. Brand love is close at hand.

The purpose of this seminar/webinar is to learn how programmatic can help brands reach the right consumer at the right time. The brand marketer’s guide to programmatic will cover case studies of leading global brands and how they executed their campaigns through programmatic buying. By understanding the five ‘plays’ of programmatic buying, attendees will be able to learn how programmatic can strategically fit their brand plans.

You Will Learn

You Will Learn How To:

  • Organize audience insights
  • Design compelling creative
  • Execute with integrated technology
  • Reach audiences across screens
  • Measure impact

You Will Benefit From:

  • A step by step guide on strategic media buying through programmatic
  • Participants will leave with a deeper understanding of programmatic extending beyond direct response campaigns
  • Participants will see programmatic as a strategic fit rather than tactical media buying alternative.
  • Hands-on learning involving case studies from key global brands

Who Should Attend

This seminar and webinar will be targeted towards marketers who understand programmatic 101, but want to understand how to maximize their media investments.

This could include brands that are:

  1. Not currently using a DSP
  2. Using DBM
  3. Using another DSP

The seminar will be focused on strategic media investments and how programmatic fits into plans, rather than the fundamentals, of programmatic buying.

Facilitators

Ornob Dey
Account Executive
Google

Ornob has been a part of the online advertising space for nearly 10 years. Currently, Ornob works at Google Canada, on the DoubleClick business consulting Fortune 500 marketers on how to best leverage DoubleClick technology for programmatic buying.

P​rior to Google, Ornob established himself on the publisher side of the business working at INDEX Exchange (formally Casale Media) for 6 years. At INDEX, he helped shift publishers to a programmatic trading model to monetize their inventory and provided strategic guidance around optimization and yield management. Ornob's unique background on both the sell and buy side of the business has allowed him to become a thought leader at DoubleClick Canada around Programmatic Direct & private marketplaces.

In addition to his professional work experience, he is a part of the IAB Programmatic Trading committee. Ornob holds a Honors Business Administration degree from Wilfrid Laurier University.

Cassandra Finn
Account Executive
Google

Cassandra is a Platforms Account Executive at Google, with a focus on the Auto and Finance sector. Her DoubleClick technology experience first started prior to Google's acquisition in 2008 - where she began as a Technical Project Manager on custom web and data projects.

Outside of the realm of enterprise technology she was a Project Manager at Indigo Books & Music. Cassandra holds a Commerce degree in Information Systems from Ryerson.

Dates / Pricing

Date: August 24, 2016

Time: 09:00 a.m. – 12:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $295 | Regular: $395
CMA Member, Team*: $245 | Regular, Team*: $345

*Three or more registrations must be received at the same time.

Customer Experience

September 12, 2016 | Toronto

From brand footprint to loyalty, learn the key touch-points that contribute to building a consistent customer experience.

Overview

Companies that make customer experience a priority generate significantly higher profits than their competitors. In today’s world, customers will often choose to buy a particular brand based on how they feel they are being treated. Customers expect recognition for the loyalty they give to a brand and that loyalty does not happen overnight. It begins at the very first brand interaction and needs to be consistent at every point of contact. Customer experience is not just a marketing initiative; it must be woven through the very fabric of a company.

You Will Learn

During this workshop you will learn the key elements of good presentation skills including:

In this seminar, you will learn about the key touch points that contribute to building a consistent customer experience and ultimately loyalty to a brand. We will go through the key stages of the customer experience cycle from the first brand interaction, through to the shopping experience, after-sale service and ultimately to a loyalty stage where the relationship evolves from one that is purely transactional to one that is also emotional. We will also discuss how the customer experience is more than a marketing campaign and has a profound impact on most areas of a company. Examples and case studies will illustrate how some brands have done well, while others have failed. Those that succeed, keep a keen eye on the customer experience through every stage.

From a big picture perspective, you will develop an appreciation that communication is much more about how you say it and who is saying it than what is being said.

You Will Benefit From:

  • Understanding when the customer experience begins and identifying early relational opportunities
  • Nurture and understand the relationship with prospects until conversion
  • Deliver the best customer experience throughout and after the transaction
  • How to evolve from a transactional relationship to an emotional one to create loyalty

Who Should Attend


    • Agencies and brands looking to better understand the importance of great customer experience from the first interaction leading up to full-fledge loyalty
    • Marketers who are responsible for implementing a consistent customer experience at all touch points

Facilitator

Bianca Barbucci
Principal, Bianca Barbucci Consulting Inc.

Bianca Barbucci is a true marketing expert who works with brands and companies on aligning their strategic marketing direction, taking their products and services to market and expanding their business at the locally, nationally or internationally. She has led the shopper marketing division of Groupe TVA - the largest French network TV - for 5 years and previously worked in the agency business, namely as VP Client Services at FCB for 15 years and as VP, Managing Director at Publicis for 2 years. Bianca teaches and offers coaching in the areas of marketing, customer experience and loyalty.

Joëlle Namer
Consultant, JCN Plus

With over 20 years’ experience in relationship marketing, Joëlle Namer combines her talents as a respected manager and her advanced expertise in strategy with a passion for training the next generation. Her entrepreneurial sense has been confirmed over the years and in the course of the various mandates she has undertaken since joining tenors of the industry such as FCB Direct (now FCB Montreal), Blitz (a division of Cossette) and, to this day, as a highly appreciated consultant.

Joëlle’s USP: reliability and peace-of-mind for her customers. They know they can unswervingly count on one of the best marketing producers around who puts her professional expertise at their service to deliver a quality job on budget and on time.

Dates / Pricing

Date: September 12, 2016

Time: 9:00 a.m. – 4:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $645 | Regular: $845
CMA Member, Team*: $595 | Regular, Team*: $795

*When registering for the team rate, three or more registrations must be received at the same time.

The Power Writing Workshop

September 21, 2016 | Toronto

Learn tips & techniques that will give your professional writing an added punch.

Overview

On a macro level, as marketers, we are meticulous in the way we manage our brands. But when it comes down the micro level, we are much less effective in our day-to-day business writing. That changes when we learn how to adapt our message, our voice and tone to different situations and different audiences.

This Power Writing Workshop will guide you through a controlled and deliberate approach to writing. It uses a Writing Dashboard concept to help you think through the strategic considerations for a piece of writing, before ever entering a keystroke. This workshop  also explores techniques that can immediately give your writing added punch, clarity, and conviction.

The emphasis in this day-long workshop is on practical hands-on writing exercises that will expand the range of your writing voice – everything from writing a tabloid headline and lead paragraph to unscrambling some of the English language's most famous quotes. The result? This workshop won't only change your business writing. It will change your whole relationship with writing.

You Will Learn

You will learn the importance of:

  • How to adjust your writing voice to suit a particular audience and situation.
  • How to define your Mission, Target audience, and Strategic Angle to plot your winning argument.
  • How to work with empathy, emotion and intimacy to make a more powerful connection with your reader; and to calibrate the message based on the dynamics of your relationship.
  • How to "listen" to your writing, in order to translate the impact of your oral communication into written word.
  • How to use techniques like rhythm, parallel construction and segues to create emphasis and to smooth out your writing.

You Will Benefit From:

  • Greater confidence in your ability to convince others through writing.
  • Broadening the range of styles and voices you can employ to make a stronger case for yourself.
  • Tangible guidance about how to integrate your correspondence into an overall brand framework.

Who Should Attend

Whether you've been in the workforce for two years or 20, if your writing is important to your work, you will benefit from this workshop.

  • Marketers who want to control their writing with the same precision they use to manage their brands.
  • Professionals who frequently generate e-mails, reports, presentations and proposals.
  • Professionals who see a link between their own writing performance and business performance.

* Please note the focus of this seminar is on business writing composition, not remedial writing. Basic writing skills are expected.

Facilitator

Joel Sears
President, WriteUp

Joel Sears has more than 25 years experience in writing advertising and marketing communications. He has written for a variety of clients, ranging from blue-chip multinational companies to small professional services firms – in large agency settings and as a sole strategist/writer.

Joel began his career as a journalist, writing for consumer and business publications. He then spent close to a decade inside large agencies working on both automotive and packaged goods accounts. His freelance career has been even more varied, writing speeches, videos, letters and white papers, in addition to his core work in print and for websites.

Over the years, Joel has developed a methodology to precisely define his communications objective for each client and project. He has worked for years helping to articulate ideas that have contributed to the success of the companies and organizations he has worked for. Now, Joel wishes to share the secrets he has learned as a professional writer. He is focused on helping people use a new writing toolbox to dramatically rejig their writing.

Dates / Pricing

Date: September 21, 2016

Time: 9:00 a.m. – 4:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $645 | Regular: $845
CMA Member, Team*: $595 | Regular, Team*: $795

*When registering for the team rate, three or more registrations must be received at the same time.

The Content Marketing Bootcamp

October 4, 2016 | Toronto

Learn how to effectively use content to better position your brand in the marketplace.

Overview

Buyer behaviour has changed. People aren’t talking to sales people anymore, they are going to the web to do research on products and services. In fact, 60% of your sales funnel is now taking place in the digital space. Your customers want to self-educate and self-select before they even speak to you.

Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.

In this workshop we will:

  • Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
  • Help you identify audience requirements
  • Show you how to construct an editorial calendar to execute your plan
  • Provide clever ideas to determine where to put your content so your audience can find and consume it

You Will Learn

You will learn:

  • The fundamentals of a sound content marketing plan
  • Content marketing ideas to test customer engagement
  • The foundation of how to turn your website into your best sales tool

You Will Benefit From:

  • How to think about content from the perspective of the customer
  • How to create conversion points on a website to test the content
  • How to get your management team on board to support content marketing

Who Should Attend

  • Marketing Practitioners
  • Sales & Customer Specialists
  • Individuals looking to gain an edge with their content marketing

This seminar is intended for individuals with a general knowledge of content marketing.

Facilitator

Marie Wiese
President & Founder
Marketing CoPilot

Marie Wiese is President and founder of Marketing CoPilot Inc., a digital marketing agency specializing in content marketing and lead generation and nurturing. Marie is a 25+ year veteran of strategic marketing, past Chair of TechConnex and a past workshop leader at Regional Innovation Centres (RICs) where she teaches early stage companies how to turn their websites into their best sales tool. Marie has written several workbooks and delivered more than 100 digital marketing workshops ranging from keyword strategy development to content marketing execution.

Dates / Pricing

Date: October 4, 2016

Time: 9:00 a.m. – 12:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $295 | Regular: $395
CMA Member, Team*: $245 | Regular, Team*: $345
*Three or more registrations must be received at the same time.

User Experience 101

October 18, 2016 | Toronto

Learn best practices and approaches for designing customer-centric digital experiences.

Overview

This half-day seminar is geared toward marketing professionals as well as user experience designers, and will explore best practices and approaches for designing customer-centric digital experiences.

Throughout the seminar, participants will learn methods and approaches for designing with customers in mind. We will explore various ways of offering personalized experiences and recommendations. Emphasis will be place on ensuring your content is relatable, action oriented; offering materials and resources that will support your customers. Hands on activities will be offered during the seminar to illustrate different methods and approaches that participants can implement.

You Will Learn

You Will Learn:

  • Why it’s important to design with the user in mind
  • Trends and approaches to customer experience
  • Best practices in design from a UX / Design POV
  • Conversion funnel and methods to push customers into the path to purchase (i.e. embedded quote tools, product selector tools, save your progress features, comparison tools)

Past projects and examples will be provided during the seminar to highlight the methods and approaches discussed.

You Will Benefit From:

  • Practical design approaches for websites and apps with customers in mind
  • Participant activities to gain hands on experience design methods discussed in the seminar, such as:
    • Interviewing a partner to garner user needs
    • Rapid paper prototyping to illustrate the insights found in the user interview
    • Performing a quick usability test to validate prototype
  • Trends and best practices

Who Should Attend

  • Marketing Practitioners
  • User Experience Designers
  • Junior Information Architects

Facilitators

Andrea Reck
Director of Experience Design
Delvinia

Andrea brings more than eight years of information architecture and user experience design knowledge to her role as Director of Experience Design with Delvinia. She is adept in designing websites, mobile sites and apps, selector tools and logic and assisting in the development of digital strategies and social media strategies.

Andrea has contributed to several award-winning projects for clients like Manulife Financial, SickKids, Scotiabank, RBC Royal Bank and the Richard Ivey School of Business.

She is experienced in developing the user experience design for mobile apps and websites, creating user experience flows, wireframes and functional specifications, conducting user testing and validation and overseeing the experience design process for Delvinia.

In addition to her client work, Andrea manages the user experience for Delvinia’s AskingCanadians online research community, played an integral role in developing the strategy and user experience design for Methodify, Delvinia’s new research automation platform, and leads all of Delvinia’s internal team education and teambuilding workshops.

With an undergraduate degree in anthropology and a master’s degree in library and information sciences, Andrea brings her interest in what people do and why they do it to the digital sphere. She recognizes that while you might want your users to act in a certain way, it doesn’t mean they actually will. To create meaningful customer experiences, Andrea places herself in the users’ shoes by looking at each experience from their perspective.

Dates / Pricing

Date: October 18, 2016

Time: 09:00 a.m. – 12:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $295 | Regular: $395
CMA Member, Team*: $245 | Regular, Team*: $345

*Three or more registrations must be received at the same time.

Practical Analytics for Marketers

November 2, 2016 | Toronto

Explore how advanced analytics are influencing the evolution of marketing, including what is most important to know, how to capitalize on the opportunity, and examples of where analytics have been successful.

Overview

Exploring the strategic and tactical imperatives of using a variety of data analytics to drive superior customer experience, deeper engagement and higher revenue in today’s data-intensive environment.

Marketing is in a period of significant transformation, driven largely by the proliferation of technology. Consumers are increasingly demanding, informed, and technologically-empowered, resulting in growing expectations of relevant, compelling and personalized experiences. Internally, the C-suite expects more accountability and clarity around tying marketing spending to the bottom line. Marketers are under pressure to deliver.

In this dynamic environment, data and analytics play a crucial role in empowering marketers to meet these challenges. How well marketers respond and engage consumers to drive revenue will depend on how well they can collect data, manage it, and turn it into actionable insight that will inform superior customer experiences. While the opportunities are enormous, the data is vast and the analytics are complex.

This half-day seminar will explore how advanced analytics are influencing the evolution of marketing, including what is most important to know, how to capitalize on the opportunity, and examples of where analytics have been successful.

You Will Learn

You will learn the importance of:

  • Data management best practices as inputs for analysis
  • Applying the right analytics to create actionable business intelligence
  • How companies have successfully applied analytics to marketing
  • Group exercises to reinforce analytics methodologies

You Will Benefit From:

  • An understanding of how and why data and analytics are transforming marketing (and marketers)
  • Key analytics techniques: what they mean, how they are done, and when to use them
  • Case study examples of marketing influenced by data-driven analysis
  • Hands-on learning and application of analytics through in-seminar exercises

Who Should Attend

  • Marketing Directors & Managers
  • Customer & Channel Communications Specialists
  • Customer Retention & Relationship Managers
  • Agency Account Managers

This seminar is intended for marketers with an existing foundation in introductory data management and analytics. The focus of this seminar is on expanding marketers’ knowledge of more advanced analytical approaches, how and where these can be applied, and case studies to provide context.

Facilitator

Evan Wood
Senior Vice President, Marketing & Custom Services
Environics Analytics

As Senior Vice President of Marketing & Custom Services at Environics Analytics (EA), Evan Wood works across EA’s practice teams to help clients achieve their strategic objectives.

A senior executive with 25 years of marketing, analytics and business transformation experience, Evan is passionate about helping organizations improve their financial results by leveraging data and analytics to create exceptional customer experiences that drive engagement.

He has worked in a variety of industries and sectors, including Fortune 500 companies, start-ups, non-profit organizations and advertising agencies. Before joining EA, Evan was the president of Pivotal Contact Inc., which he founded in 2013.

A frequent speaker at conferences and seminars, Evan has a bachelor’s degree in political science from Queen’s University and an international MBA from the Thunderbird School of Global Management in Arizona.

Dates / Pricing

Date: November 2, 2016

Time: 9:00 a.m. – 12:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $295 | Regular: $395
CMA Member, Team*: $245 | Regular, Team*: $345
*Three or more registrations must be received at the same time.

CMA Member (Webcast): $275 | Regular: $375

Project Management for Marketers

December 6, 2016 | Toronto

Effective implementation of marketing plans today means effective organization and personal project management. By attending this one-day seminar you will prepare yourself for the marketing project management challenge.

Overview

The insights, techniques and tools to effectively manage marketing projects in order to achieve best possible outcomes

Effective implementation of marketing plans today means effective organization and project management skills for individuals and teams. Marketing activities are increasingly complex, cross-functional, fast-paced and challenging to measure, with multiple stakeholders and the added importance of delivering value to both stakeholders and customers.

As you grow and develop your emergent marketing communications and brand management skills you will increasingly assume control of more significant projects, in scope and budget. Prepare yourself for the marketing project management challenge, or brush up on your existing PM skills, with this one-day seminar. Participants will learn and share best practices for effective management of marketing-related projects.

You Will Learn

You Will Learn:

  • How to effectively initiate and plan a marketing project
  • How to build a team and foster collaboration and performance
  • How to ensure smooth, productive and positive communications
  • The steps, tools and techniques for project control, scheduling and budget oversight
  • Methods for project performance tracking, measurement and optimization
  • Progressive and innovative ways to help manage risk, deliver value to stakeholders and, ultimately, customers through better project management

You Will Benefit From:

  • Improved overall know-how for marketing project management
  • Techniques to help you become a more effective marketing project manager
  • A set of tools, templates, resources and best practices for real-world usage as a marketing project management leader and/or team player in your own organization

Outline:

Through scenarios and mini casework, see the following in action:

  • Marketing project initiation – envisioning desired project outcomes
  • Building the project team – leveraging communications and coaching to help teams achieve project goals
  • Marketing project planning & communications – best practices, tools and resources to help overcome the biggest causes of project failures
  • Project control, scheduling & budget management
  • Managing change, risk & problem-solving – helping project managers to be the change agent required for successful outcomes and to sustain momentum through coaching and facilitation
  • Project performance tracking, measurement & optimization – tracking progress for teams and individuals for constant improvement
  • Marketing project management tools & resources – identifying assets, strengths and resources within and outside the team to enable better project management

Who Should Attend

  • Marketing managers and brand managers
  • Agency account management professionals
  • Brand communications specialists
  • Entry to Mid-level managers

Facilitator

Richard Toker
Principal
Rich Content Marketing Communications

Richard Toker is a solutions focused marketing consultant, educator and facilitator. Since launching Rich Content in 2008 he has worked on a diverse range of client projects from direct and digital communications for major restaurant chains, to the development of a customer lifecycle eCRM program for a major global PC manufacturer, marketing planning for a major financial institution, and web site strategy and development for a Toronto non-profit organization.

Prior to starting Rich Content, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that,Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

As a consultant he brings insight in consumer and B2B marketing from experience on brands such as American Express, HP, IBM, HSBC, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery and Scotiabank.

As an educator Richard has been a member of the CMA Education Committee (currently Chair), author and instructor of the Direct Marketing Certificate program since 2003, and has taught in the CAAP program at the Institute of Communication Agencies for more than 15 years, and at the York University Executive Development Program. He also has spoken at CMA events and has been a judge at the CMA awards – one or two of which he has won over the years.

www.richcontent.ca
@richtoker

Dates / Pricing

Date: December 6, 2016

Time: 9:00 a.m. – 4:30 p.m.

Location:
The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON

Rates:
CMA Member: $645 | Regular: $845
CMA Member, Team*: $595 | Regular, Team*: $795

*Three or more registrations must be received at the same time.